CEO Explains the Strategy behind Gelvenor’s Success

Gelvenor Textiles
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CEO Explains the Strategy behind Gelvenor’s Success.


In our last article we discussed how innovation and product diversification launched Gelvenor to success in a crumbling South African textile market. The story of Gelvenor’s rise to success despite aggressive competition from international textile mills has attracted much attention, most recently from Africa Looks Forward – a CNN feature that profiles African countries and businesses paving the way for the rest of the continent.

In this segment, Africa Looks Forward presenter Eleni Giokos meets with Gelvenor CEO Dicky Coetzee to discuss how focussing on speciality products turned Gelvenor into a multi-million Dollar business.

If you have missed our last article and are looking for more information on Gelvenor’s innovative strategies you can read it here.

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